So, in essence, there is close to a full two-year. Normally When you buy a new vehicle everything is set up and ready to go. The customer has many dimensions and to get the complete understanding of customers we need to have eyes on every movement on website. It's included with most Adobe Creative Cloud plans or available for purchase as a stand-alone plan o Adobe Analytics for Target (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. Consumers spent a record total of $11. While Adobe Analytics offers more advanced features, these features come at a premium price. This cookie is set by the customer's domain after the AMCV cookie is set by the client. Requires some way to visualize the data, typically through an Engineering Services engagement. Difference Between GA and AA Metrics Google Analytics Adobe Analytics 1 Cost Google Analytics is free and will process up to 10 million hits per month. Adobe expects U. N/A. If the data collection server matches your site’s domain, then cookies are set as first-party. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey. Data Workbench (Visual data query; rules-based attribution. With Adobe Target sharing insights with Adobe Analytics, you can get answers to questions you didn't know you had. This solution offers personalized online, offline, traditional, and emerging channels for marketing campaigns with a focus on cross-channel marketing. Incentivized. Analytics User ID Migration; Manage Adobe Target - Product Profiles vs. Some of them are: #1. The terms set forth within the Adobe Analytics Standard Edition (described above) apply all to the Adobe Analytics Premium Edition in addition to the following,. Create a new rule in you Adobe Launch property by clicking “Add Rule” button under “Rules” tab. Learn more…Goals don't really exist in Adobe Analytics. The comprehensive analysis helps businesses understand user behaviour, optimise marketing strategies and make data-driven decisions. It’s a comprehensive suite of tools that is favored by the majority of marketers. Google Analytics Premium is more affordable, making it an attractive option for businesses looking to save money on their analytics tools. It details out the different steps in customer conversion. , this isn’t going to be a selling point of Adobe Analytics. In Adobe Analytics, you navigate a workspace environment, where you’ll see all your reports and select. It offers tight integration with Adobe analytics and content management products. Step 1: Create your account. The most important thing is to ensure that the end-users understand the power that comes with a premium tool as Adobe Analytics, and that their first experience positive with such a complex tool. Having today been named a. Hi - are you aware that Adobe Analytics "Premium" is a legacy product we are not selling anymore? Adobe Analytics is now available in 4 different bundles and six add-ons, one of them being Data Workbench. In Target, click Administration > Reporting and choose either Select per activity or Adobe Analytics to enable the options. Support is not ready to help troubleshoot simple, but critical issues such as broken conversion tracking. Analytics Premium. The following Adobe Analytics Premium bundles, which contain sub-sets of Adobe Analytics Premium Complete functionality, a re also available for specific customer needs: Predictive Intelligence, C ustomer 360, Cross-channel A ttribution. Ensure you have authentic analytics permission. Whether you’re just starting to understand your data or you’re at the forefront of making data. Analytics 360 (Google Analytics Premium) offers up to 200 custom dimensions. Adobe Analytics. Please select the session(s) you wish to attend below. ADOBE ANALYTICS. To achieve this, the suite includes seven. Some of the Suite offerings also offer customers the ability to use their own domain name as the owner of the cookie. Adobe Analytics Extension 1. See: Enterprise User Permissions; Manage. Known issues in Adobe Express; Adobe Express free trial FAQ; Progressive Web App; Create and edit graphics, photos, and videos. Classification Rule Builder is a great feature of Adobe Analytics. Explore our Adobe Analytics pricing & plan packages to find the one right for your business needs. Select Analytics Classifications, then specify the report suite. Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. See how Adobe Analytics compares. (Adobe Target Only) Can I pre-load or upload data for customers that Adobe Target has never seen? Yes. Adobe Analytics Premium product is very advanced and great for analyzing granular level data. This is partially processed data, available within ~30 seconds. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions. AEM Screens Premium: Per Player: On-premise Software: AEM Sites: Product limitations 1. 8% increase YoY. There is no known limit to the number of rows. Server domain: clientcode. Adobe Analytics pricing and packaging. Recommendations helps you optimize and customize real-time suggestions across channels, apps, pages, email messages, and other delivery options to increase engagement and conversion while reducing management effort. Configure Campaign-Analytics integration. js . Adobe Analytics Premium—Managed Services offerings 1. To test the integration by viewing an Adobe Analytics report: Start an Adobe Dynamic Media Classic viewer from your account, particularly one that broadcasts the metric that you want to obtain, and interact with it to create some event data. This rule will contain the event condition to load YouTube video and the Video Analytics and YouTube iFrame API scripts. Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model. This is similar to how GA works. 1 Accepted Solution. Once you’ve shared the segments and fields with the right account, it might take a few minutes for the change to be reflected in Supermetrics. Analytics make it personal. To access all unique dimension items if you are running into “Low Traffic” in Adobe Analytics. The A4T integration lets you use Analytics reports to examine your results. 3-Experience testing (A/B) for apps by Adobe Analytics. Google Analytics 360 provides unlimited data, access to raw data, sampled reporting and full time customer support. Watch video. Several changes occur in your data collection process when enabling Adobe Analytics as the reporting source for Adobe Target (A4T). phone: 800. Adobe Analytics pricing and packaging. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits. This is similar to how GA works. Adobe Analytics Premium—Complete provides 100% Data Workbench capacity which enables Customer to bring 100% of their annual Primary Server Call. 0 is also available in Power BI and the Supermetrics API. The real power in Adobe Analytics comes from one of its newer reporting tools, called Adobe Analytics Workspace. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U. With Adobe Analytics, you can capture data from various sources such as websites, mobile devices, email, and client server-side applications. Adobe recommends that its advertisers carefully consider which information is appropriate to use for marketing purposes and in which circumstances the advertiser has permission to use such information. Adobe Analytics can track hundreds of goals simultaneously, and Google Analytics can only track four goals. Analytics Premium: 200 per report suite ; Adobe Target Standard: 5 ; Adobe Target Premium: 200 ; Row limits . Adobe Product Analytics enables product teams to self-serve data and insights about their product experience through guided analysis workflows, built on the same cross-channel data of Customer Journey Analytics. toll-free: 800. You need to combine every scrap of data you have on a person, with advanced machine learning and. Adobe Analytics 2. "Cost effective". Step 10: Enable the options for using Analytics as the reporting source for Target. Adobe Analytics allows you to get real-time insights to find the deepest, most actionable views into helping your customers. Available / Availability means when Adobe’s or its third-party monitoring services indicate that Customer is able to access the Adobe online user interface for the Covered Services, as applicable. Upgrading to Adobe Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. That is strange. Everyone needs to collect digital data, analyse it and curate real-time insights across teams. Google Analytics doesn't give in-depth data. js (any version) or mbox. Analysis Workspace overview. Adobe Analytics Premium: Customer 360 . To protect the privacy and security of customers’ data, some of the services within the Experience Cloud offer companies the ability to use a separate set of cookies for each site tracked. Discount. Available to Adobe Analytics Foundation, Select, Prime, Premium, Premium Attribution, Premium Complete, and Ultimate customers. Introducing 21 must-see sessions - the Best of Adobe Summit On-demand. Everyone needs to collect digital data, analyze it, and curate real-time insights across teams. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Analytics Manager at Follett Corporation. Data Storage. It enables you to bring online, offline and 3rd party data into one place for a comprehensive 360 degree view of their customers. Now in its ninth year, Prime Day has cemented its status in the United States as one of the year’s biggest industry-wide e-commerce moments. From first and last touch to participation to time decay and more — including algorithmic attribution powered by advanced machine learning — our attribution models paint a clear picture of where meaningful marketing touches are. Use Cases and Deployment Scope. We can also guide you on Adobe Analytics Ultimate pricing, to ensure you receive the maximum value from your. Adobe Analytics pricing and packaging. 7 billion in the U. Customer: Jason Jamnik. Here’s a side-by-side comparison of Adobe Analytics Select, Prime, and Ultimate: Products Included. Main Takeaway Tip: This typically is the most hidden scope in both. Competitors and Alternatives. A site with higher web traffic needs to upgrade to the premium version of Google Analytics 360, which costs a. Webtrends was selected because of the price for Google Analytics Premium ($110k per year) and Adobe Omniture Analytics (twice the price). The Adobe Target solution can be licensed as Target Standard or Target Premium. Choose Connect with a service account. Analytics Premium. After you share an audience from Adobe Analytics, and select it for use in an active campaign, the visitor profiles who meet the segment definition criteria for the past 90 days are sent to. 99/month or $79. Adobe Analytics pricing and packaging. As a long-time Adobe Analytics consultant, Blast can help you evaluate other enterprise analytics solutions (such as Google Analytics 360 and SnowPlow Analytics) to ensure that we help you select the right solution for your business. Upgrading to Adobe Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. Click Next to advance to the Schedule settings, the select a frequency period for the feed: You can also select the time of day for the feed to process. Availability: Adobe Analytics – Premium (Data Workbench) Optimization is the ultimate goal of any analyst working in the field. 31), representing 4. Some of the Suite offerings also offer customers the ability to use their own domain name as the owner of the cookie. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. 99. Standard,” A4T vs. The comprehensive analysis helps businesses understand user behaviour, optimise marketing strategies and make data-driven decisions. This practice creates an extra layer. Whether you’re just starting to understand your data or you’re at the forefront of making data. 1. Analytics that give you actionable insights. Discover the right solution for your brand with Adobe Analytics packages for every level of analytics maturity. Here’s a glance at the terminology differences between Adobe Analytics and Google Analytics 4. 3 User Interface A. Analytics Premium. In the Adobe Analytics Login dialog box, in the CLIENT ID field and. Experience League. 2% increase year-over-year (YoY), as well as $86. Description: Adobe Analytics enables users to mix, match, and analyze data anywhere in the customer journey. S. Cost. Get, Create, Make and SignFinally, Adobe Omniture and Google Analytics tend to emphasize different metrics. Unquestionable results. Adobe Analytics offers few flexible plans to their customers with the basic cost of a license starting from $500 per month. Winner: Adobe analytics has an edge when it comes to diving deeper into your data, while Google Analytics 4 predefined reports made it simpler to use. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. 13-07-2018 03:14 PDT. There are some really nice advantages to using Adobe Analytics over Google Analytics. e. And you have ability to easily curate all of this so anyone in the company can find their own insights, freeing you up to do the deep data. Analytics that give you actionable insights. This practice creates an extra layer. Not just canned reports. Adobe Analytics is a popular platform designed to report real-time insights and historical data to business owners about how their audiences behave, especially once these shoppers arrive on their websites. Analytics Premium gives you: Access to 250 conversion variables (eVars) Mobile App AnalyticsContains a copy of the Experience Cloud ID (ECID) or MID. So whether you’re acquiring, converting, or retaining customers, Adobe Sensei is there to help you do it more effectively using the data that you’re already collecting. Adobe Analytics Premium —Data Workbench Capacity Pack Add-ons Adobe Analytics Premium Add-on — +25% Data Workbench Capacity Pack. We can measure and report of the amount of time users take to complete key events, including in-app time and total time. Explore Adobe Analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. 4. js. Predictive analytics. To best differentiate between the two approaches, it’s. Predictive analytics. Let’s start building! Simple User Retention Analysis in Adobe Analytics. If you use Analytics as the reporting source for an activity, all reporting and segmentation for that. 0 API Requests; Analysis Use Cases. Upgrading to Adobe Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. But this service. Powered by Adobe Analytics and based on a new “digital consumer shopping basket” measuring sales of online goods and services, Adobe's Digital Economy Index findings include a 20% increase in digital purchasing power—the amount consumers can buy with a set amount of money over a period of time—since 2014. So, while the price tag and prestige of this premium platform may intimidate you a bit if you’re a small business owner, many in your. Option 1: Add a Touch Metric and add Dimension Elements for Channels. These new capabilities enable Product teams to self-serve data and insights about their product experience through guided analysis workflows . Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. From understanding channel activity to gathering real-time customer insights and opportunities, explore the analytics package that takes your marketing to the next level. Your enterprise needs more than just simple web analytics. downloads, custom links, and other events for purposes of accessing and using Adobe Analytics Essentials for Sites. Adobe recommends using Analysis Workspace for most reporting needs. Discount. Traffic Metric. Discover the right solution for your brand with Adobe Analytics packages for every level of analytics maturity. Adobe Analytics & Adobe Analytics 2. This is the premium, paid version of GA, aimed at larger companies. For more on Adobe Analytics Product Comparisons, see Analytics product comparison. That might be why Adobe's insiders only bought 40. Adobe Analytics Premium—Customer 360 includes all of the capabilities of Adobe Analytics described above in section 1 (except as enhanced below in 5. 2 out of 10. A/B test and optimise every experience, every time, with Adobe Target. Fill form: Try Risk Free. For any issues with individual logins or license assignments, please contact the supported user at. Adobe Analytics pricing and packaging. 4. Analytics 360’s custom dimensions are configured with either user, session, or hit scope, and they cover the functionality of both conversion variables and traffic variables in Adobe analytics. Transcript. The benefits are endless, especially when combining multiple sites in one (global) report suite. This drag-and-drop report builder makes performing ad-hoc analysis and building semi-interactive dashboards a joy. Live Stream data. Adobe Analytics overview. Analytics Premium gives you: Access to 250 conversion variables (eVars) Mobile App Analytics. Home furnishings and groceries driving growth online. Higher Data Capacity: Google Analytics Premium has a much higher data capacity than the free version, allowing you to track up to 500 million hits per month per property. Almost, every business depends on some Analytics tool and the two most widely used tools are - Google Analytics 360 (Premium Version) and Adobe Analytics Cloud. 8 billion this holiday shopping season (Nov. Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. For Adobe Analytics Premium clients, Data Workbench Unified Customer Processing is an even more advanced method to feed in that data. Adobe vs Google Adobe vs IBM Adobe vs Oracle See All Alternatives. Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target, and Adobe Analytics seamlessly integrate to elevate experience optimization. It also provides. Data sampling and the lack of customization in your Google Analytics should be high on your list too. Adobe Status provides service availability and performance impact information for all Adobe products and services. S. It includes incidents and maintenances that are ongoing or in the past that affect Adobe products. google analytics. Data Workbench (Visual data query; rules-based attribution. The purpose of this cookie is to allow persistent ID tracking in the 1st-party state and is used as a reference ID. 0 in web analytics and mobile app analytics. 6. If you are using Analytics legacy identifiers (aka the s_vi cookie) it depends on how you have configured your data collection server. Adobe PDF Services connector brings the power of Adobe Acrobat Services to all your connected Microsoft applications through Power Automate flows. To give you the most complete view, we will compare all three of them: GA4, GA360, and AA. Analytics Cloud Technology Consultants work to gather and understand their client’s unique business and technical requirements. Once an account is set up all the features are available from the get-go. So if you’re a HIPAA-covered entity and want to use Adobe Analytics, you must ensure that your data is stripped of any identifiers that could turn it into PHI. 0335Manage your subscription preferences. So you can modify the experience that happens after logging in. If the client wants to develop a Business Intelligence (BI) tool or input hit-level Adobe data into a 3rd-party tool. Adobe Analytics has evolved beyond simple metrics to use machine learning, artificial intelligence and other modern data analysis to become the industry’s leading web analytics technology — delivering more accurate customer insights, faster than ever. In order to better understand the differences between these two attribution models, let’s take the following. Adobe Analytics Premium—Complete provides 100% Data Workbench capacity which enables Customer to bring 100% of their annual Primary Server Call committed volume into Data Workbench at any one time. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and. The platform has marketing, channel, customer, web, attribution, and predictive analytics capabilities for online and offline marketing campaigns, streamlined workflows, and modeling. Not just canned reports. Adobe Analytics begets Adobe Tag Manager begets Adobe's DMP begets Adobe's bid management platform, and before you know it you're paying them $5 million per year. With Adobe-managed hosts, library builds are delivered to a third-party content delivery. 2 Description. This post assumes you are contemplating or perhaps have already made the decision to transition from Adobe Analytics to Analytics 360 (Google Analytics Premium). Tags empower anyone to build and maintain their own. Analytics Premium gives you: Access to 250 conversion variables (eVars) Mobile App Analytics. Microsoft Power BI is a visualization and data discovery tool from Microsoft. Mohammad B. Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite. 2112 verified user reviews and ratings of features, pros, cons, pricing, support and more. When you compare to Google’s Enhanced Ecommerce features (described below), it is important to be aware that. Adobe Analytics, Omniture Site catalyst, Discover, Adobe Ad Hoc, Adobe Digital Marketing Suite, Google Analytics, Web trend, Tealium. Whether you’re just starting to understand your data or you’re at the forefront of making data. 916. In Adobe Target, a workspace is a Product Profile. Provides predictive analytics which helps in forecasting the sales with data. Tags in Adobe Experience Platform are the next generation of tag management capabilities from Adobe. Each tagged page view, exit link, campaign container request, download, custom link, or other event will be. Connect and standardize all customer data for a complete picture of your customers’ journeys across all your engagement channels — online and offline. Step 2: Prepare for your exam. Compare Adobe Audience Manager vs Google Analytics 360 (formerly Google Analytics Premium). Please include a choice to permanently make adobe stock searches "subscription content". Having an agile. Creative Cloud apps. 20%. Blend Adobe Analytics data with PPC, social, email and other data. Adobe Analytics for Target (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. This integration allows you to share your Key Performance Indicator data directly from Adobe Campaign to Adobe Analytics Standard or Premium. You need customer intelligence. Adobe Analytics pricing and packaging. internal search), not just marketing campaigns. Once purchased, a car can be driven away. Analytics Premium gives you: Access to 250 conversion variables (eVars) Mobile App Analytics Adobe Analytics reported $5. Hi Dennis, Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. Solved: Hi Experts, I'm not able to select premium eVars more than 100. If the data collection server matches your site’s domain, then cookies are set as first-party. Admin. If Google Analytics Premium is not within your budget or does not meet your specific needs, there are several alternatives available in the market: 1. Improve every experience with AI-powered automation and scale. Adobe Analytics Premium: Customer 360 . Google Analytics, as well as its premium version, is a powerful marketing data analytics solution. Description. In the first two. The Adobe Express Free plan is free for web and mobile applications. Adobe Analytics Analyse omnichannel digital customer journeys. Other Adobe apps. 497. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Analytics that give you actionable insights. x: In the Target call, the supplemental ID is returned in the HTTP header as the value for experienceCloud. Based on those Segments we will then define some Calculated Metrics to make our lives even easier. Download your app for the first time or on a new computer. The other version is called Google Analytics 360 (GA360). This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Similarly, you can build funnel reports based on these metrics. Consumers spent a total of $211. Adobe Analytics Application Architecture . Read Jason’s Tips. Why they didn't raise that limit is a bit mind boggling; hopefully they'll raise it soon. From understanding channel activity to gathering real-time customer insights and opportunities,. N/A. Find self-help, customer support, and more for an array of reporting tools such as Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map. For many companies, this could be as low as $2,000 - $2,500 a month. Their analytics, however, leave a lot to be desired for and at nearly $200 per month for 5 users; it should at least add Adobe Analytics integration within their analytics platform. Get started From complex segmentation and predictive tools to real-time reporting, Adobe's web analytics deliver real customer and bottom-line focused insights. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. You can upload Customer Attributes for targeting and segmentation. To protect the privacy and security of customers’ data, some of the services within the Experience Cloud offer companies the ability to use a separate set of cookies for each site tracked. Internal Site Search. Follow these steps to connect your Adobe Analytics and Adobe Analytics 2. And you have ability to easily curate all of this so anyone in the company can to find their own insights, freeing you up to do the deep data science you were hired. Upgrading to Adobe Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. S. Adobe Analytics allows you to get real-time insights to find the deepest, most actionable views into helping your customers. Once an account is set up all the features are available from the get-go. If you are using Analytics legacy identifiers (aka the s_vi cookie) it depends on how you have configured your data collection server. $ 1,500. Use these tutorials to learn the features of Analytics and reap the benefits for your business. Overall, Google Analytics is widely used by businesses of all sizes to inform their online strategies. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. Analytics that give you actionable insights. The tracking server is the hostname of the request. Read reviews. Click the Network tab. Adobe Analytics Select, Prime & Ultimate Comparison Blast provides Adobe Analytics Consulting for both product versions and can help you decide which is the best fit for. You'll have up to 1,000 metrics to use, which can be added to reports to act as goals. ADVANTAGE: Google Analytics 360 unless you are considering Adobe Analytics Premium with Attribution. ”. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. Adobe Analytics Premium Solution Overview Analytics is the foundation of marketing—it informs and guides the decisions and actions that drive revenue. In the context of the larger Experience Cloud Architecture, Adobe Analytics plays an essential role in delivering on the data-driven experience promise. The home page view is customizable in Adobe Analytics and Google Analytics 4. analytics. Analytics Data Feed should be used: To utilize the most granular data feed we can provide (visitor ID, hit). Cookie duration: The cookie remains on the visitor’s browser two years from the last login. Adobe Analytics APIs provide many options for integrating your most critical client data into critical business operations. Score 8. Adobe Analytics pricing and packaging. Not yet. In 2022, consumers spent over $126 billion on home furnishings, a 10. Using this method, Best Fit Attribution. The Challenge. This is the premium, paid version of GA, aimed at larger companies. 1 day ago · Adobe's (ADBE-0. Enhanced business intelligence. * to deliver, measure and personalize shopping experiences online. That same user still gave Adobe Analytics a 10/10 rating. It is easier, and less expensive, to perform an audit and update your Adobe Analytics implementation than to migrate to a brand new tool. competitors (pricing)b) What is the total cost for a Google Analytics Premium solution? Typically you'll find the flat $150k fee that is inclusive of implementation, support, and training and includes up to 1 billion hits to start (with higher volumes 1-5, 5-10, 10. Adobe Analytics Application Architecture . It also provides full integration with the Google stack, data-driven. Discover the right solution for your brand with Adobe Analytics packages for every level of analytics maturity.